When it comes to attracting high-value bookings, it’s not just about being found online — it’s about being found by the
right people. Too often, businesses in the entertainment and event tech space focus on highly technical keywords that their audience isn’t actually using. While terms like “AI sketch bot” or “robotic live artist” may accurately describe what you do, your ideal clients — event planners, marketing managers, and corporate experience teams — aren’t searching for those.
Instead, they’re typing in phrases that describe the
experience and the
impact they want for their guests. They’re looking for:
- Interactive event entertainment — activities that get guests involved, spark conversations, and create unforgettable moments.
- Unique corporate event ideas — fresh, innovative concepts that help brands stand out and keep attendees engaged.
- Live digital caricature artist — modern, tech-driven twists on traditional event art that deliver a personalised keepsake.
- Experiential trade show attractions — attention-grabbing activations that draw crowds, start conversations, and generate leads.
By aligning your website’s keywords and content with the way your target audience
actually searches, you massively increase your chances of appearing in the results that lead to real bookings. It’s not about diluting your uniqueness — it’s about packaging it in a way your clients immediately understand and get excited about.
For example, if a marketing manager is tasked with making their company’s trade show booth the busiest on the floor, they’re not searching for “autonomous sketching robot.” They’re looking for “interactive trade show entertainment ideas.” By using their language, you meet them exactly where they are in their buying journey — and that’s where you win the booking.
If you want your event entertainment to be discovered, focus on the search terms that sell the
experience, not just the technology behind it.